Applebee’s has a low-calorie promotion that has run on several stations. From my understanding weight loss ads are usually aimed towards women, so it stood out that this commercial targets men. About four men were ordering food and all wanted items from the low cal menu. I tried to watch this commercial seriously….but I was honestly confused. Why are men usually excluded from healthy diet ads?
Men seem to have beefier appetites and the healthy options usually aren’t satisfying. All men are not closed-minded about their diet choice but I feel there more options could have a better filling effect. For now, Applebees should have used that commercial to target women. Applebees isn’t the tastiest restaurant of choice and may have used unnecessary finances in the wrong department. When Applebees gets a new and improved taste and experience, they will be more successful in advertising.
