On January 21, 2010 Toyota recalled about 2.3 million cars due to a faulty pedal system. A CHP officer and his family were killed driving the 2009 Lexus ES 350. The CHP Officer Saylor was given the vehicle after he dropped his off for service. Since this major recall, Toyota hasn’t recieved any major negativity from the media. Why?
Toyota is a regular advertiser for many publications. In fact, even the articles that tell the public about this problem can easily be mistaken for an advertisement. Although the media has a duty to the public, its bias to its client is clear. I find it interesting that the media would rather exaggerate stories of no substance and not focus on the many lives around the world that are in danger by Toyota’s incompetence.
